Scope of work
my role as art director and designer for melinda’s hot sauce included deck design, illustration, and animation for the “wake the food up!” campaign.
before creating the final pork chop animation shown above, my creative team and i concepted potential animation ideas that could show melinda’s hot sauce’s ability to #wakethefoodup. i turned these ideas into sketches, storyboards, and mini gifs before my team, and i decided on the pork chop concept, which i then animated using adobe after effects.
pork chop ANIMATION
