Scope of work
i created a complete brand guide for a hypothetical 2030 expo in moscow. i designed a brand whose core message was equality and inclusivity and a brandmark celebrating the people of moscow. i did this by establishing a dynamic mark that allowed the people to become part of the brand through an interactive element. This element featured a new grouping of individuals each time the mark was experienced on the various promotional platforms. This structured yet dynamic mark was designed so that anyone could be the face of moscow 2030.
Brand Mark
+ Variations
Avatar Design
Color System
anatomy &
clear space
background control
